Global architecture of marketing information systems – Scientific Information

The Effect of Marketing Information Systems in Establishing Competitive Strategies in Dermo-Cosmetic Companies

Nowadays marketers complain about the lack of correct information or large amount of misinformation. The problem that managers deal with is not shortage of knowledge, but massive information. To overcome this problem, a good marketing information system balances the information users really need and what is feasible to offer. The objective of this study is to investigate the effect of marketing...

Architecture of Information Systems

OASIS: An Open Architecture Scientific Information System

(sampled twice a day) of sea level pressure data (single precision oating point) generated by UCLA AGCM model with a 4 Latitude by 5 Longitude grid cell resolution is 9250560 bytes (730x44x72x4). Each grid \slice" is therefore 12672 bytes. In this example, the dataset was stored in a HDF le located on the same machine as the MD-CellularGridCoverage object, and the client was run on a diierent S...

RELATIVE INFORMATION FUNCTIONAL OF RELATIVE DYNAMICAL SYSTEMS

 In this paper by use of mathematical modeling of an observer [14,15] the notion of relative information functional for relative dynamical systemson compact metric spaces is presented. We extract the information function ofan ergodic dynamical system (X,T) from the relative information of T fromthe view point of observer χX, where X denotes the base space of the system.We also generalize the in...

Geographic information systems as a marketing information system technology

Marketing information systems (MKIS) are decision support systems targeted at marketing-specific decisions. One of the most widely disseminated MKIS models divides the marketing decision universe into four domains and links these domains to each other and to other marketing activities. Unfortunately, there is little guidance on the construction of specific MKIS targeted at problems in these dom...